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The story of Sandals

Four Decades of Love,
Luxury & Looking Forward

For forty years, the story of Sandals Resorts has been one of unbridled passion that began in 1981 with the dream of one man, Gordon “Butch” Stewart, to create the world’s best vacation for two people in love. Through the years, he set out to elevate the all-inclusive experience by including things others would never dream of. Today, that story is best told by the thousands of couples who have made some of their most beautiful and treasured memories here. And by the extraordinary people and places of the Caribbean whose warmth and genuine hospitality continue to surpass every expectation of care and comfort. This has always been the recipe for luxury and as we look to the future, Sandals Resorts will continue to earn your trust with the same passion of purpose. Here, love is truly all you need.

timeline

A Look Back

Gordon “Butch” Stewart’s Big Idea

What started in 1981 as one hotel in Montego Bay, Jamaica has grown into the Caribbean’s most awarded and well-known all-inclusive resort chains in the world. Sandals Founder, Gordon “Butch” Stewart stood apart by not only offering the all-inclusive concept on the best beaches, but upping the game and including more quality, choices and luxury than any other resorts in the Caribbean. Take a look at our innovation timeline for how Sandals raised the bar year after year.

1981

Sandals
Montego Bay Opens

After Butch Stewart purchased the Bay Roc Hotel in Jamaica, it was in need of renovation, but he wanted to have the resort opened in time for the always-popular winter season. Jamaican-pink Trelawny cut stone was brought in for the entrance, a new lobby and pool were built. Rooms were lavished with king-size beds—an industry first, at the time—and four months and $4 million later, the 133-room Sandals Resort Beach Club—renamed Sandals Montego Bay five years later—opened its doors.

1984

sandals invents the
signature swim-up pool
bar

It was architect Evan Williams who wanted to create something special, something that would be forever associated with Sandals. When he brought up the idea of building a pool with a bar in it, Butch Stewart responded, “Let’s give it a shot.” Williams designed the first lagoon-shaped pool bar at Sandals Montego Bay, with stools built right into the water next to a full-service bar. The guests went wild, and the Swim-up Pool Bar became a standard signature feature at all Sandals (and Beaches) Resorts.

1985

Sandals
carlyle opens

It may be small in size, but from the beginning, Sandals Carlyle was big on charm. With just 52 rooms nestled in a five-acre tropical garden just steps from the beach in Montego Bay, this resort appealed to those looking for an intimate boutique experience. A serene garden retreat at ocean’s edge, Sandals Carlyle was always a guest favorite.

1986

Sandals
Royal Caribbean opens

Royal Caribbean Hotel was the next resort purchased by Butch Stewart. After extensive renovations at the main resort and its private offshore island, Sandals Royal Caribbean opened its doors. With its sister resort Sandals Montego Bay located less than a mile away, a unique opportunity presented itself — and the Stay at One Sandals, Play at Two concept was launched.

1987

Upgraded comfort

In the 1980s, amenities like hair dryers in the bathroom, king-size beds and clock radios weren’t the standard for hotels and resorts. It was only after a trip to Europe, where he found a blow dryer in the bathroom, that Butch Stewart understood what “luxury included” meant. All Sandals Resorts were outfitted with these then-luxurious amenities. Over the years, they’ve been upgraded to include high-grade linens, BOSE^® docking stations and pillow menus.

1988

Sandals Negril opens

1987 was a banner year for Jamaica, hosting its one-millionth visitor that year. Seeing an opportunity for growth, Butch Stewart spread his wings to Negril, home to the world-famous Seven-Mile Beach. After breaking ground on the best stretch of that beach at the beginning of the following year, Sandals Negril opened in November, with all of the inclusions for which Sandals had already become known. Ten years later, the resort was expanded to include new Honeymoon Villa Suites.

1989

White-glove service with gourmet meals

At a time when all-inclusive resorts were offering buffet dining for breakfast, lunch and dinner, Sandals was looking to up the standard. The Oleander Room, set on the beachfront veranda at Sandals Montego Bay, became the very first specialty restaurant, serving authentic Jamaican cuisine. Its popularity proved the point, and Sandals revolutionized the all-inclusive dining experience with signature white-glove service and exotic specialty dining.

1989

Sandals ocho rios opens

Butch Stewart was raised in Ocho Rios, living by the seaside in a home called “Aguazul”. He spent an idyllic childhood on the beach and on the waters, so it seemed only natural to bring Sandals home with him. Sandals Ocho Rios opened its doors on the same beach where the Chairman grew up, with his childhood home folded into the resort. The 237-room resort was a veritable paradise set along the Caribbean Riviera, nestled within a lush, Jamaican garden.

1991

Sandals grande antigua opens

As Jamaica’s second-largest employer, Sandals was ready to bring its success to Antigua. The island had everything: the perfect climate, a stunning landscape, 365 beaches (one for each day of the year), and a warm and welcoming people. The crescent-shaped beach of Dickenson Bay was known to be one of the Caribbean’s best, and that’s where Sandals made its first home outside of Jamaica. With the opening of Sandals Grande Antigua, Sandals became the largest operator of fully all-inclusive resorts in the Caribbean.

1991

Sandals Dunn’s river opens

Perched on the shores of Ocho Rios, Sandals Dunn’s River joined the Sandals portfolio as the first in Jamaica in 1991. At the time, this groundbreaking property ushered in a new level of luxury, boasting the Caribbean’s largest swimming pool and first pizzeria at a Sandals. It stood as an alluring attraction that garnered rave reviews and affection from around the globe.

1991

First rondovals

Just as a wedding ring is a symbol of infinite love, Sandals designed their suite-in-the-round to surround guests in eternal love. The first Rondovals made their debut at Sandals Grande Antigua, offering 20-foot conical roofs, luxurious spa-style bathrooms and private patios nestled in a lush tropical garden or opening to the beach. With this new category of suite, Sandals became known for their innovation in luxury accommodations.

1991

Stay at One, Play at Six Resorts in Jamaica

As Sandals opened more restaurants in Montego Bay, Negril and Ocho Rios, it became clear that each resort had its own unique personality. Each resort also offered its own amenities and speciality restaurants, and to give guests even more to do, Sandals extended the Stay at, Play at concept to all six resorts in Jamaica, offering complimentary transfers between resorts.

1992

Sandals adds a golf course

Sandals added green to its game when they acquired the popular Upton Golf Course in Ocho Rios, Jamaica. After an extensive upgrading of its fairways and greens, the 6,600-yard, par-71 course located seven hundred feet above sea level was renamed Sandals Golf & Country Club. Guests at nearby Sandals Resorts got another fantastic land sport and it was included with their vacation.

1992

New Loft suites created

Ever the innovators, Sandals created a whole new category of suites at Sandals Negril. The addition of these two-story suites raised the bar on luxury in the Caribbean, with spacious accommodations that put the bedroom above the open concept living space below. What’s more, these suites were closer to the water’s edge than any other accommodations at Sandals.

1993

Introducing the ultra all-inclusive vacation

It wasn’t enough to be an all-inclusive resort because Sandals had, from its beginnings, been offering guests more inclusions than any other resorts in the Caribbean. And to let guests know what to expect, Sandals introduced the Ultra All-Inclusive Vacation, offering more gourmet dining options, premium accommodations, an expansive variety of land and water sports, an extraordinary staff and unparalleled service.

1993

Sandals regency la toc opens

With its iconic Pitons looming over impossibly blue waters, Saint Lucia seemed a natural fit for the Sandals family. The former La Toc estate, once considered the most glamorous resort in the Caribbean, was acquired and renovated. With its opening, the 272-room resort set on 155 acres of lush, rolling hills, offered guests a nine-hole golf course and a perfect, crescent-shaped beach. A $15 million expansion in 1999 added The Villas on Sunset Bluff including 56 luxurious suites, a restaurant and a cliff-side pool with a swim-up bar.

1993

Plunge pools added to suites

Sandals added another level of luxury at Sandals Regency La Toc. Butch Stewart’s “innovation not imitation” philosophy was extended to The Villas on Sunset Bluff, where luxurious one- and two-story accommodations were built with private plunge pools set 50 feet above the Caribbean Sea, giving guests endless romance, unparalleled luxury and spectacular views.

1993

Island-hopping is introduced

With more Sandals resorts being added to the Caribbean, the company launched its Island-Hopping program, letting guests experience more Sandals Resorts in one vacation. Sandals advisors helped guests tailor-make their own itineraries, letting them hop to another resort or another island for a day, a weekend, or even the week. They could even change their room categories. It was just another way to give couples more ways to experience Sandals and the Caribbean.

1994

Sandals halcyon beach opens

Saint Lucia’s extraordinary beauty inspired Sandals to build a second resort just a ten-minute drive from Sandals Regency La Toc. With its lush gardens lining a picture-perfect shoreline, this veritable Garden of Eden was named Sandals Halcyon Beach Resort, offering guests 170 rooms and access to all the amenities - including the nine-hole golf course - at Sandals Regency La Toc, launching the Stay at One, Play at Two exchange program in Saint Lucia.

1994

First over-the-water restaurant

With its low-key, laid-back atmosphere, postcard-perfect setting on the sea, and calm waters, Sandals built its first over-the-water restaurant at Sandals Halcyon Beach. The Pier Restaurant, as it was called when it opened, offered gourmet Caribbean cuisine on its own pier extending 150-feet out over the sea. Today, Kelly’s Dockside offers a fusion of seafood favorites and Saint Lucia’s delectable Creole cookery, all served up with a view of Saint Lucia’s fiery sunsets and lush volcanic mountains.

1994

Named World’s leading all-inclusive and top Caribbean hotel group

By the mid-1990s, Sandals had earned the trust and respect of travel agents, offering a superior all-inclusive product, an exceptional guest experience and more ways for travel advisors to earn more commission. This love affair was taken to a whole new level at the first annual World Travel Awards, when travel advisors in over 50 countries cast their vote and named Sandals the World’s Leading All-Inclusive and Top Caribbean Hotel Group — distinctions Sandals has held every year since.

1995

A new ambassador for sandals

Sandals biggest ambassador joined the company in 1995, and she was a beauty. Lady Sandals, as she was so aptly named, is a 138-foot yacht that was always meant to be more than a pleasure cruiser. Since her launch, Lady Sandals sailed from port to port, serving as a floating classroom used to educate our travel partners about all things Sandals - with Sandals usual style and panache.

1996

Sandals royal Bahamian & offshore island opens

When the opportunity arose to expand its horizons to The Bahamas, Sandals grabbed it. After purchasing the former Balmoral Club, once the winter playground for royalty and celebrities alike, Sandals spent the next year renovating it, spending $150 million to add an additional 210 luxury rooms and oceanfront suites, two gourmet restaurants (for a total of six), an 8,900-square foot swimming pool, the company’s first world-class European-style spa, and a 25-acre offshore island.

1996

First pub opens

While Sandals Royal Bahamian was undergoing its extension renovation, Butch Stewart was in England, where he found himself sitting in a pub. It was there he decided that, with its British sensibilities, Sandals Royal Bahamian needed a British Pub. Antique pub fixtures and furnishings were purchased and shipped from all over the United Kingdom, and reassembled at the resort. With its menu of traditional British fare and ales, Cricketer’s is as authentic as any pub found in the British Isles.

1996

First Teppanyaki Restaurant

It was a novel concept for an all-inclusive: a restaurant where the chefs prepared the meal right at the table. But Kimonos was perfect for the brand, combining the best of Sandals by offering extraordinary cuisine and unlimited entertainment. Chefs don't just prepare the meal; they make the meal a show. Guests sit around the teppanyaki table while chefs slice, dice, saute, stir fry, and flambe every menu selection. Today, Kimonos is found at ten Sandals and two Beaches^® Resorts.

1997

Beaches Negril Opens

It all began when guests started telling Butch Stewart how much they loved Sandals. 'But we have families now,' they added. 'What do we do with our kids while we're away?' With that, Beaches Resorts was born, offering families, singles, and couples an all-inclusive vacation. Beaches Negril in Jamaica was the brand's first build, a 225-room resort on the famed Seven-Mile Beach that incorporated environmental values into every aspect. Later he added an 18,000-sq.-ft. pirate-themed waterpark with waterslides and a lazy river.

1997

Beaches Turks & Caicos Opens

Just months after the opening of its first resort, Beaches opened the doors to Beaches Turks & Caicos in Providenciales. The resort offered something for everyone, an activity center for youngsters, a state-of-the-art Sega Center for gamers, and a European-style spa. Set in a destination known for its incredible reefs and walls, a first-class dive operation was also offered. The 225-room resort was expanded over the years, and now boasts five unique villages, each infused with its own personality and amenities.

1997

First Café de Paris

Beaches Turks & Caicos was the first Sandals or Beaches Resort to offer an authentic French-style patisserie. Café de Paris served sweet treats just like you'd expect to find in Paris, along with specialty coffee and tea. With bistro seating, guests could sit down and enjoy freshly made éclairs, tartlettes, macaroons, meringues, cake, and pastry puffs at their table, or take them back to the pool or to their suite.

1998

Green Globe Distinction

From its beginning, Sandals ran its resorts with an eye for protecting the environment. Sandals Negril was only the fifth resort in the world - and the very first all-inclusive resort - to become Green Globe Certified. Within three years, all 15 Sandals and Beaches Resorts earned that designation, demonstrating the exacting standards Sandals took when it came not just to guest services, but to their responsibility to the environment. And in 2008, Sandals Negril became the first resort in the world to earn the Green Globe Platinum Certification.

1999

Pirates Island Waterpark Opens at Beaches Turks & Caicos

After a $4 million investment, Beaches Turks & Caicos opened the state-of-the-art Pirates Island Waterpark and kid's center. This entertainment complex was the ultimate Robinson Crusoe experience for kids, with exhilarating waterslides, a kiddie pool with swim-up kid's bar, a 50s diner, game room, and Sega Center. Over the years, the waterpark would be expanded with a 650-foot lazy river, the Caribbean's first SurfStream^® Surf Simulator, and even a 42-foot SkySlide.

1999

Sandals Select Loyalty Program Launched

Recognizing the loyalty of guests who return to Sandals time after time, Sandals created a loyalty reward program—Sandals Select. From their very first stay, guests have access to unique privileges like in-room welcome packages and treats, members-only events, spa services, in-room check-in and, of course, the ability to earn points toward free stays.

2000

First Soy Sushi Bar Opens

Sandals expanded its culinary horizons once again with the addition of its very first sushi restaurant. Soy Sushi Bar opened at Sandals Ocho Rios in Jamaica, serving guests the freshest sushi, created by authentic sushi chefs, just steps from the seaside.

2002

Beaches Ocho Rios Opens

With even more demand for all-inclusive family vacations, Beaches opened its third resort, Beaches Boscobel Resort & Golf Club. An $18 million expansion and refurbishment created the perfect family resort featuring an Xbox Game Oasis Game Garage, complimentary golf for everyone—including kids—a luxury European-style spa, and five restaurants. Five years and $3 million later, the 27,000-square-foot Pirates Island Waterpark opened with 10 new waterslides. In 2012, after a multimillion dollar renovation, Beaches Boscobel became Beaches Ocho Rios Resort & Golf Club.

2002

Sandals Grande St. Lucian Opens

Sandals opened its third resort on Saint Lucia with the addition of Sandals Grande St. Lucian on the calm waters of Rodney Bay. After a $10 million renovation, this Five Star Diamond property situated on a 17-acre peninsula, let guests Stay at One, Play at Three Sandals resorts on the island. With 284 rooms offering breathtaking ocean views, the resort offered Sandals signature Rondoval^TM suites-in-the-round with private plunge pools, just steps from the beach, and an over-the-water restaurant serving the finest cuisine.

2003

Relax: That's an Order!

To thank and show support for the U.S. Armed Forces, Butch Stewart launched OPERATION RELAX, granting millions of dollars in complimentary vacations to Sandals and Beaches to active duty members of the military. Though Sandals and Beaches offered complimentary hospitality to returning members of the armed forces following the Persian Gulf War, OPERATION RELAX allowed the company to make a long-lasting contribution to the well-being of those who serve and protect.

2004

Sandals Ochi Opens

Sandals created its newest and largest mega-resort with the $10 million renovation and merger of Sandals Ocho Rios Resort & Spa with the former Ciboney Resort across the road. The new Sandals Grande Ocho Rios Beach & Villa Resort was set on 110 acres, with 522 rooms, suites and villas, more than a hundred pools, 11 dining options, complimentary golf at the nearby Sandals Golf & Country Club, and two unique spas, the newly branded Red Lane^® Spa.

2004

Sesame Street^® Partnership Announced

Beaches became the first-ever resort company to forge a partnership with Sesame Street^®, the celebrated children's program and educational workshop. Through this exclusive, multi-million dollar partnership, kids would be able to interact with Sesame Street^® characters, including Elmo and many of his furry friends. The Caribbean Adventure with Sesame Street^® featured character appearances, on-site events and activities, live stage shows, and even character breakfasts.

2004

Red Lane^® Spa

Already renowned for its luxurious European-style spas, Sandals created their own spa concept, the Red Lane^® Spa. The introduction of this destination spa experience let guests relax and rejuvenate with treatments that combined the finest European traditions with a distinctive Caribbean flair. Massages, facials, and body scrubs were infused with natural Caribbean elements. Red Lane^® Spa toiletries infused with lemongrass were soon found in all Sandals accommodations.

2004

Sandals Royal Plantation Opens

After a multimillion-dollar renovation, the former Plantation Inn opened its doors as a luxury boutique resort in Ocho Rios. The 74-room, all-suite resort offered the Caribbean's first and only Champagne and caviar bar, and 24-hour butler service for all guests. Its legendary luxury saw it selected as Jamaica's first ever member of The Leading Small Hotels of the World, a prestigious organization representing some of the world's finest, most luxurious hotels.

2004

Preferred Sandals Specialist Program Launches

As the leaders in all-inclusive luxury, Sandals has committed to championing our travel advisor partners. To do that, we launched our Preferred Sandals Specialist Program, helping our travel advisors grow their businesses with an ongoing program of product education, sales and marketing tools and support, and other valuable resources. We deliver it all using cutting-edge technologies, tools, and creative resources, all designed to provide travel advisors with everything they need to succeed.

2005

Guild of Professional English Butlers

Sandals raised the bar on its already legendary service by introducing butler service at all of its Sandals and Beaches Resorts. To ensure that these butlers delivered only the highest level of service, Sandals embarked on an exclusive partnership with the Guild of Professional English Butlers. All butlers are now trained not just to manage expectations, but to exceed them, providing guests with everything they need to enjoy their vacation without having to worry about a thing.

2005

Sandals Whitehouse Opens

Sandals ventured into the unchartered south coast region of Jamaica with the development of Sandals Whitehouse European Village & Spa. Set on a 500-acre nature preserve, this was Sandals most expensive resort to build. All 360 rooms were built to offer ocean views, spread over three distinctive European-style villages: Dutch, Italian, and French. A grand piazza hosts restaurants, bars, and Jamaica's largest zero-entry pool just steps from a two-mile stretch of unspoiled white-sand beach where guests enjoy views of both sunrise and sunset.

2005

Sandals Introduces Preston Bailey Weddings

In an industry first, Caribbean-born celebrity wedding planner Preston Bailey created a collection of signature wedding packages showcasing his unique design style to complement the unmistakable luxury of Sandals. Debuting at all Sandals and Beaches Resorts, these WeddingMoons^® ranged from intimate and romantic ceremonies to elaborate receptions including specialty wedding cakes designed by Sylvia Weinstock. Tropical settings and décor options included The Floral Elegance, The Water Lilly, The Seascape and The Crystal Collections.

2006

Adam Stewart Named CEO

Sandals Resorts International announces the appointment of Adam Stewart, son of Gordon 'Butch' Stewart, as CEO of the Caribbean-based resort company. Born in Jamaica, and a graduate of Florida International University's Hospitality Management Program, Adam Stewart begins to make his mark by developing the Italian and Key West Villages at Beaches Turks & Caicos, launching Grand Pineapple Beach Resorts in Jamaica and Antigua, and the 2010 launch of Sandals Emerald Bay with the Greg Norman-designed championship golf course.

2007

Beringer^® Wines Debuts

Sandals and Beaches Resorts became the first all-inclusive resort company to partner with California's legendary Beringer Vineyards. The historic winemaker, recognized as Napa Valley's oldest continuously operating winery, bottled four wine varietals exclusively for Sandals and Beaches to complement the resorts' gourmet cuisine. The exclusive partnership also gave way to the Platinum Wine Certification program to educate restaurant staff on the perfect wine pairings.

2007

Sandals Creates River Suites

In another industry first, the company introduces new River Suites at Sandals Royal Caribbean and Sandals Negril resorts. Set upon a relaxing, crystal-clear, lazy river pool, these luxurious and indulgent suites allow guests to swim up, or walk up, to their private patios, many surrounded by tropical foliage and boasting stunning ocean views. Eventually, these River Suites would become signature Swim-up Suites, where private butler service creates a pampered and restful oasis for two people in love.

2007

Sandals Grande Antigua Adds Mediterranean Village

Spectacular new plunge pools are added to the exotic Rondoval^TM Suites-in-the-Round at Sandals Grande Antigua Resort & Spa and work begins on a $70 million expansion project to construct a brand-new village featuring 134 junior suites, 14 executive suites, 11 additional plunge pool suites, an Italian restaurant, British pub, and fabulous shops. In July, the all-suite, 5-star Mediterranean Village debuts at Sandals Grande Antigua boasting one of the largest pools in the Eastern Caribbean.

2007

Private Villas Become De Rigueur

What started as the company's first Private Villas at Sandals Grande Antigua has become the ultimate indulgence for top-tier guests. From spectacular Beachfront Villa Suites at Sandals Montego Bay to first-of-their-kind Over-The-Water Villas and Bungalows at Sandals South Coast, Sandals Grande St. Lucian and Sandals Royal Caribbean, the opulent villa suites at Sandals Resorts elevate luxury to a whole new level, complete with personal butler service and views of the Caribbean's best beaches and beautiful turquoise waters.

2007

Introducing The Luxury Included^® Vacation

Sandals Resorts re-invents the all-inclusive category by introducing The Luxury Included^® Vacation experience. It's the first time an all-inclusive resort brand has built category ownership with a luxury image featuring exclusive dining options, bespoke indulgences, and celebrated partnerships with upscale brands like Rolls-Royce, the Guild of Professional English Butlers, Beringer^® Wines and Waterford^® Crystal. With more quality inclusions than any other resorts, Sandals redefines the all-inclusive category by taking luxury to new heights.

2007

Sandals introduces Fowl Cay Resort

Sandals introduces Royal Plantation Island at Fowl Cay, a 52-acre private island hideaway set in the gorgeous chain of The Exumas in The Bahamas. Boasting six uniquely beautiful villas, two pristine white-sand beaches and two restaurants, Fowl Cay offers a uniquely casual vacation experience that combines the freedom of renting your very own island villa (or the entire island) with all the quality amenities of a full-service resort. No neighboring hotels. No passing ships. No crowds.

2008

New Millionaire Suites Created

Four lavish Millionaire Suites debut at the Sunset Bluff at Sandals Regency La Toc Golf Resort & Spa in Saint Lucia. Combining indoor refinement and outdoor glamour, these suites are the epitome of Sandals luxury. Set on the resort's summit, each boasts the island's best ocean views, uninterrupted for 180 degrees. Large sundecks with zero-entry plunge pools, waterfalls and whirlpools invite guests to indulge in the good life, complete with personalized butler service.

2009

New Martha Stewart Weddings Announced

Sandals partnered with business and celebrity icon Martha Stewart to create Sandals Weddings by Martha Stewart^TM. An exclusive collection of six themed weddings, designed by Martha Stewart, for couples saying 'I do' at any Sandals or Beaches Resort. With this new collaboration, Sandals continued to lead the all-inclusive arena by also offering the industry's first customizable wedding option for brides and grooms to create their own personal celebration.

2009

Sandals Creates Non-Profit Foundation

The Sandals Foundation, the Caribbean resort company's official philanthropic arm, is announced with great applause. This non-profit organization was created by Adam Stewart, CEO of Sandals Resorts International, to harness the resources, talents, and partnerships required to tackle a myriad of issues affecting the Caribbean and its people. Initiatives include programs for education, the environment, healthcare and other community concerns.

2010

Culinary Concierges Are Introduced

Being a traveler with food allergies or special dietary requirements can make enjoying a vacation a bit challenging. That's why Sandals introduced Culinary Concierges for their guests. In private consultations with a Culinary Concierge at every Sandals Resort, guests can address their dietary restrictions when they arrive, knowing that separate preparation areas and kitchens for severe allergies will ensure a worry-free vacation and put everyone's mind at ease.

2010

Sandals Emerald Bay Opens

Sandals Emerald Bay brought unprecedented luxury to the easy-going rhythms of Great Exuma in The Bahamian Out Islands. This privileged enclave boasting 500 tropical acres and a pristine, mile-long crescent-shaped beach became home to the first Sandals Resort to feature all-butler accommodations, a Greg Norman-designed championship 18-hole golf course, a marina, and a 16,000-sq.-ft. Red Lane^® Spa. Sandals Emerald Bay quickly became one of the most sophisticated luxury resorts in the Caribbean.

2010

Greg Norman-designed Championship Golf Course

With the opening of Sandals Emerald Bay in Great Exuma, Bahamas, Sandals debuted a new partnership with the World golf Hall of Famer Greg Norman, elevating the level of land sports included at this idyllic resort paradise. Greg Norman designed the 18-hole, 72-par Emerald Bay Golf Course, subsequently recognized as one of the most scenic ocean-side golf courses in the Caribbean and renowned for its challenging fairways and spectacular views with six signature holes that hug the coastline.

2012

Sandals Partners with Appleton Estate^® Jamaica

Sandals Resorts and Appleton Estate^® Jamaica Rum are two of the most well-known and successful brands ever to emerge from the Caribbean, so it only made sense that we should come together to offer a true taste of Jamaica to our guests. Renowned for its beautifully complex and aromatic rum, Appleton Estate^® is poured at all Sandals and Beaches resorts.

2012

Sandals Becomes EarthCheck Certified

The Caribbean is all about crystal-clear waters, pristine beaches, fresh air—and Sandals works hard to keep it that way. Our resorts are among the most eco-friendly resorts in the world. Since 2012, all of our resorts are part of the EarthCheck benchmarking and certification program to reduce our environmental footprint through conservation, waste management, energy management, and using biodegradable materials wherever possible.

2013

Discovery Dining Launches

While other all-inclusive resorts continued to offer unlimited buffets, Sandals and Beaches Resorts took dining to a whole new level by introducing an extraordinary culinary program called Discovery Dining. Exquisitely designed culinary experiences where everything from the music to the decor was as authentic as the chef-inspired regional recipes. From the haute cuisines of France to the regional flavors of Italy and Asia, guests could savour world-class cuisine at up to 16 specialty restaurants without ever leaving the resort.

2013

New Sandals Resort in Grenada Opens

This world-class destination now had a world-class resort to match. Sandals LaSource Grenada Resort & Spa - later renamed Sandals Grenada-welcomed guests to a new level of contemporary luxury never before seen at an all-inclusive resort. Groundbreaking innovations like a living room in a swimming pool, first-of their - kind SkyPool Suites with private plunge pools on balconies, outdoor Tranquility Soaking Tubs™ for two with privacy curtains, and Butch's Chophouse, the Caribbean's first all-inclusive New York-style steakhouse.

2013

First SkyPool Suites Unveiled

Romance soared to new heights when Sandals created these innovative SkyPool Suites, adding to their Love Nest Butler Suites^® collection with a whole new category of indulgence and opulence. Glass bedroom doors reveal an infinity-edge, sky-high plunge pool blending seamlessly with the horizon, along with an all-new outdoor Tranquility Soaking Tub™ for two behind privacy curtains, creating a romantic escape.

2013

First Steakhouse at Sandals Resorts

The first-ever steakhouse at Sandals Resorts, Butch’s Chophouse (named after the Chairman and Founder of Sandals Resorts, Gordon “Butch” Stewart) debuts. Guests can be certain that his namesake lives up to the elite standards of this New York-style restaurant where prime cuts of meat are served alongside favorites like decadent lobster Mac and cheese and indulgent desserts like Oreo Crusted Marshmallow Cheesecake and Chocolate Sin Pie.

2013

Ranked 'Top 5 Dive Operations' in the Western Hemisphere

Reinforcing the depth of its scuba program, Sandals & Beaches Resorts was voted one of the Top 5 Dive Operations in the Western Hemisphere by PADI^® (the world's leading scuba diver training organization). Scuba enthusiasts around the world enjoy the all-inclusive dive program boasting the most PADI-certified instructors per guest, a fleet of Newton dive boats, top-grade gear, and the most excursions with up to as many as 6 per resort per day.

2014

Private Rolls-Royce Transfers

Nothing says luxury like arriving in style. And no other all-inclusive resorts in the Caribbean roll out the red carpet for guests more than Sandals Royal Bahamian with the introduction of two sparkling new Rolls-Royce vehicles. From touching down in the beautiful Bahamas, checking in to the exclusive Sandals Airport Lounge, to traveling in a fancy chauffeur-driven Rolls-Royce and being welcomed by a personal butler, the new Luxury Included^® service is the gold standard for all top-tier Butler Elite suite guests.

2014

Robert Mondavi Twin Oaks^® Wines Introduced

Sandals and Beaches Resorts began offering unlimited pours of Robert Mondavi Twin Oaks^® Wines at every bar and restaurant. Robert Mondavi's belief that wine is best enjoyed with great food aligned perfectly with the resort's new Discovery Dining program introduced in 2013. Complimentary wine pairings included six varietals—Merlot, Cabernet Sauvignon, Shiraz, Pinot Grigio, Chardonnay and Sauvignon Blanc, all created exclusively for Sandals and Beaches Resorts.

2015

The World's Only 5-Star Luxury Included^® Resorts

Sandals revolutionized the all-inclusive vacation through an ever-evolving journey of innovation born from a genuine pursuit to always exceed guests' expectations. At Sandals, guests can discover the standards by which every other all-inclusive resort is measured, anywhere in the world. Because with more quality inclusions than any other resorts on the planet, a Sandals 5-Star Luxury Included^® Vacation is an incomparable showcase of quality, choice and welcoming hospitality.

2015

Sandals Barbados Opens

The newest addition to the Luxury Included^® portfolio and the first Sandals Resort in the island nation of Barbados, Sandals Barbados opened its doors after completing a $65 million renovation and expansion. Featuring three distinct villages, the resort debuted its signature Crystal Lagoon Swim-up Suites featuring romantic Tranquility Soaking Tubs™ for two, yet another Sandals signature. Sandals Barbados also debuted the brand's first-ever Indian restaurant, Bombay Club.

2015

New Ochi Beach Club Opens at Sandals Ochi

Following a multi-million dollar renovation, Sandals announced its largest and Jamaica's newest resort, Sandals Ochi Beach Resort, including a trendy beach club. The dynamic chic beach club beckoned sophisticated castaways to enjoy the beachfront swim-up pool bar, poolside lounge beds, seven waterside restaurants, and firepits along the water's edge.

2015

The Caribbean's First Speakeasy Lounge

The new Rabbit Hole Speakeasy added a unique air of mystery to Sandals Ochi Beach Resort in Jamaica as it captured the historic glory of the roaring 20s speakeasies. Guests can simply locate the secret door and give the correct password to unlock an upscale lounge serving old-fashioned premium cocktails, and their more contemporary cousins, with live jazz and blues entertainment.

2015

Rest easy with Tranquility Sleep Experience^TM

Sandals prepares guests to immerse themselves in a sleep experience beyond their wildest dreams and beyond their traditional rest and relaxation. All rooms at Sandals Resorts became appointed with luxurious Tranquility Blissful Beds^TM, featuring premium king-size mattresses, complemented by fine linens and a pillow menu with hypoallergenic and feather down choices. It all harmoniously came together to offer a blissful sleep where every night's always a good night.

2016

The New Sandals South Coast

Sandals Resorts announces the re-launch of its award-winning resort in Jamaica, Sandals South Coast. Formerly known as Sandals Whitehouse European Village & Spa, the totally reimagined resort unveiled many new additions to this property, including 12 new Over-the-Water Bungalows; the first overwater bar with floating hammocks suspended over the sea; and an Over-the-Water Serenity Wedding Chapel with 'sea-through' glass floor aisle.

2016

New Latitudes Overwater Bar

The unveiling of the Latitudes Overwater Bar at Sandals South Coast marked the next chapter in new over-the-water innovations at Sandals Resorts. Couples can lounge on floating hammocks suspended over the sea while enjoying premium liquors served with endless views of blue skies and turquoise waters. Dusk is particularly spectacular with over-the-top sunsets that transition into romantic starlit nights for two people in love. Today, Latitudes is also found at Sandals Montego Bay and Sandals Ochi.

2016

Over-the-Water Serenity Wedding Chapel

Sandals Resorts, the resorts made for love, created a one-of-a-kind wedding venue making it possible for couples to tie the knot overwater. The first Over-the-Water Serenity Wedding Chapel was built at Sandals South Coast featuring breathtaking panoramic ocean views and a novel glass-floor aisle giving brides the sense they're walking on water. With such popular demand, Sandals expanded their latest innovation to Sandals Montego Bay, Sandals Grande St. Lucian, and Sandals Ochi.

2016

Sandals Halcyon Beach Gets Modernized

The natural beauty of Saint Lucia and the elegance of modern luxury are embodied in this true Garden of Eden. After a substantial modernization project, Sandals Halcyon Beach unveiled its all-new Beachfront Honeymoon Butler Suites featuring private plunge pools and personal butler service. Two years later, the resort debuted the Caribbean's longest pool, the aptly named Crystal Lagoon Pool.

2016

Over-the-Water Villas & Bungalows Debut

Sandals Royal Caribbean debuts the Caribbean's first Over-The-Water Villas, located on the resort's private offshore island. Inspired by the Feng Shui elements of wood, water, fire, earth and metal, the Villas merged interior and exterior spaces with expansive glass doors, including spacious overwater decks with private infinity pools, overwater hammocks, 'see-through' glass floor panels, and butler service. The following year, the resort debuted 12 new Over-The-Water Bungalows with direct resort access via a private launch.

2016

A New Sandals Mobay

The very first Sandals was masterfully redesigned, becoming Jamaica's most modern, open-concept, 5-Star Luxury Included^® resort. The original Sandals the world first fell in love with was totally re-imagined with a brand-new open-air lobby, all-new Love Nest Butler Suites^® including Beachfront Suites, Swim-up Suites and Millionaire Suites; a 3,000-square-foot Conference Center; three new restaurants; an overwater bar and an Over-the-Water Serenity Wedding Chapel.

2017

18-hole Golf Course & Country Club Added

Sandals offers twice the golf in Saint Lucia with the debut of its second course on the island. The par-71 Sandals St. Lucia Golf & Country Club at Cap Estate—the island's only Greg Norman-designed 18-hole championship golf course—contrasts beautifully with the sparkling blue waters of the Caribbean Sea and Atlantic Ocean while the natural contours of the land shape the course's challenging holes, providing uneven lies, elevated greens and spectacular undulating fairways.

2017

Sandals Introduces Fully Customizable Weddings

As the leader in destination weddings and honeymoons, Sandals Resorts does away with themed wedding packages and replaces them with fully customizable weddings. Newlyweds to be can now customize their ceremony and reception, mixing and matching from a host of tasteful décor options. With all the details of a traditional wedding, including a professional wedding planner to help every step of the way, Sandals becomes the perfect wedding destination for two people in love.

2017

More Over-the-Water Bungalows & Wedding Chapel

Fronting one of Saint Lucia's most desirable beaches, Sandals Grande St. Lucian Spa & Beach Resort becomes even more spectacular with the addition of the new Over-The-Water Bungalows including personal butler service and an Over-the-Water Serenity Wedding Chapel with a 'sea-through' glass floor aisle, making brides feel like they're walking on water.

2017

5-Star Global Gourmet™ Dining & Premium Liquors

Sandals Resorts transformed all-inclusive dining into an exquisite culinary experience and branded it as 5-Star Global Gourmet™ dining. An invitation was issued for guests to savour the world, indulging in as many as 23 unique and authentic cuisines at up to 16 specialty restaurants per resort, all using the finest ingredients crafted by internationally trained chefs. Guests could also indulge in unlimited pours of premium liquors, including Robert Mondavi Twin Oaks^® wines, at up to 11 bars per resort.

2017

Sandals Royal Barbados Opens

Sandals Royal Barbados, the second Sandals Resort on the island, set a new vision for the Luxury Included^® brand. The all-new, all-suite resort unveiled a host of Sandals firsts with its rooftop infinity pool and rooftop bar, a craft beer bar, four-lane bowling alley, gourmet donut shop, and two new restaurant concepts. With Sandals Barbados just next door, guests could now Stay at one and Play at both resorts.

2017

New Rooftop Pool Debuts

Overlooking the beach and ocean from its rooftop setting, the zero-entry, glass-enclosed infinity pool at Sandals Royal Barbados became another Sandals first and quickly became a guest favorite. The new cantilevered pool and Sky Bar became the perfect place to sunbathe, while the surrounding lounge areas, rooftop restaurant and bar offered places to relax with a meal, cool off with a drink, and take in the breathtaking vistas that are nothing short of magnificent.

2017

New 4-Lane Bowling Alley and Craft Beer Bar

The new Lovers Lanes at Sandals Royal Barbados, the first bowling alley at any Sandals Resort, and the first-of-its-kind in the Caribbean, introduced a new entertainment venue for the resort company. Adjacent is a stylish piano lounge and the first Craft Beer Bar in the Caribbean - serving 19 different beers from around the world - with a built-in strip of ice to keep beers and spirits perfectly chilled.

2018

Sandals Halcyon Beach Debuts Longest Pool

The brand-new Paradise Pool at Sandals Halcyon Beach is a treat for the senses, surrounding guests with the gently lapping waterfalls and lush flora. Recognized as the Caribbean's longest pool, it measures 600 feet and meanders through the resort's newly renovated areas, including the all-new Crystal Lagoon Walkout Swim-up Suites.

2019

#SANDALSMAYCATION

May is the month dedicated to appreciating extraordinary people, and Sandals^® is especially thankful for those who serve our country in the armed forces, as well as all the teachers, nurses, and moms that always go the extra mile. So, in honor of #MothersDay, #TeacherAppreciationWeek, #NationalNursesDay and #MilitaryMonth, Sandals launched its #SandalsMaycation Giveaway to award these hardworking individuals with a complimentary 6-night Luxury Included^® vacation for two adults at any Sandals or Beaches Resorts of their choice – for a grand total of 31 giveaways.

2019

New Sweet n' Salty's Gourmet Donuts & Coffee Shop

Sweet n’ Salty’s Gourmet Donuts & Coffee, the brand’s first-ever donut shop, opened at Sandals Royal Barbados. A brand-new dining option for guests of Sandals Royal Barbados and Sandals Barbados providing a wide range of freshly made confections from gourmet traditional cake donuts to unique flavor combinations with plenty sweet, and a pinch of salty. Accompanying the tasty delicacies are gourmet coffee treats and international specialty blends.

2020

Platinum Protocol of Cleanliness

Sandals has always led the industry in health and safety protocols, making our guests our top priority. We set new standards of excellence in response to global events, creating the Platinum Protocol of Cleanliness, creating even wider open spaces, instituting a Triple-Check system for inspecting, cleaning, and sanitizing all resorts, placing auto-dispensing hand sanitizing stations throughout each resort, and offering online check-in to guests.

2021

In memory of Gordon “Butch” Stewart, founder Chairman of Sandals Resort

1941- 2021: An unstoppable force, who delighted in defying the odds by exceeding expectations, he single-handedly built Sandals and Beaches Resorts into the world’s most awarded vacation brands from one resort in Jamaica to over two dozen distinct resorts and villas throughout the Caribbean.

2021

Adam Stewart appointed Executive Chairman of Sandals Resorts

Son of iconic founder Gordon “Butch” Stewart continues the legacy of innovation for Sandals Resorts and Beaches Resorts.

2021

Sandals Royal Curaçao

Sandals expands to its ninth Caribbean destination with the addition of Sandals Royal Curaçao, opening on April 14, 2022. Situated on 44 acres within the Santa Barbara private estate this resort sits within an exclusive 3,000-acre protected preserve. Sandals Royal Curaçao features a number of Sandals firsts, including the Awa Seaside Butler Bungalows and the Kurason Island Poolside Butler Bungalows with complimentary convertible MINI Coopers for guests to drive around and explore the island.

2021

Announcing Sandals Dunn’s River & Sandals Royal Dunn’s River

Sandals^® affirms its unshakable commitment to the island of Jamaica with the announcement of Sandals Dunn’s River and Sandals Royal Dunn’s River. The new Sandals Dunn’s River is scheduled to open in late 2022, with its sister property, Sandal Royal Dunn’s River, which will be adjacent offering exchange privileges and is slated to open in 2023. Sandals Dunn’s River will offer a total of 260 rooms including 48 signature SkyPools Suites, a first for Jamaica, 12 Swim-up Rondoval Suites, 10 restaurants including a specialty rum bar inside the brand’s newest Latin Fusion restaurant concept, Azuka, 9 bars, 7 pools and a Red Lane^® Spa.

2021

Announcing Beaches in St. Vincent & the Grenadines

Beaches^® announces an expansion to its fourth location on the island of St. Vincent & the Grenadines. A new destination for the brand, the resort will join the award-winning family-friendly resorts in Turks & Caicos and Jamaica. The resort will hug the Caribbean Sea and be nestled within a lush mountain range and neighboring rainforest. Best of all, it will only be a short drive from the newly constructed Argyle International Airport. Beaches Resorts is the ultimate getaway for every member of the family.

2021

Announcing Beaches Runaway Bay Resort

Beaches^® welcomes its third family-friendly Beaches Resort in Jamaica with Beaches Runaway Bay Resort. The resort will feature 400 expansive one-, two-, three-, and four-bedroom suites, designed with extended families in mind. Additionally, guests of Beaches Runaway Bay will also have access to Runaway Bay Golf Club and its par-72, 18-hole championship golf course.

1981 1985 1990 1995 2000 2005 2010 2015 2020 2021

1981

40 years of Sandals

Join the Celebration

Celebrate on Resort

It’s a year of celebration at all Sandals Resorts. Check out the ways we’re commemorating our milestone anniversary.

The PalmCast

Celebrating four decades gives us a lot to talk about. Introducing our 40th commemorative podcast series – The Sandals Palmcast.

Learn more

#TheOneYouLove

Share your Sandals memories, past or present, in celebration of our 40 years!

Our Impact

The Sandals Foundation

The Caribbean is our home, and the not-for-profit Sandals Foundation is our framework to make a real and lasting difference in the lives of our neighbors. Learn more about how we’re developing programs to strengthen Caribbean communities, preserve the environment and open opportunity through meaningful education.

Learn more

40 for 40 Initiatives

In honor of our 40th anniversary, Sandals Resorts International and the Sandals Foundation will be identifying forty projects that best reflect the mission of the company and its philanthropic arm – showcasing the incredible link between tourism, the region’s most influential industry, and its power to transform Caribbean communities and improve lives.

Corporate Social Responsibility

The soul of Sandals begins with love, and we are fiercely loyal to the Caribbean, a 40-year and growing relationship that has been built on care and respect. We continue to prioritize sustainability and the well-being of our neighbors through our company and the Sandals Foundation.

Learn more

A young Gordon “Butch” Stewart traveling into new adventures and creating memories.

Gordon “Butch” Stewart with son Adam Stewart showing it’s a family affair.

Gordon “Butch” Stewart enjoying the sweet success of his award-winning travel brand.

Our founder

Gordon “Butch” Stewart

“You’re pushing on an open door,” was one of our founder’s favorite expressions. It meant yes, take your great idea and run with it! Gordon “Butch” Stewart was a champion of possibility and his passion, determination, and gift for seeing possibility in others fuels our motto to always exceed expectations. Jamaican Gordon “Butch” Stewart entered the hotel business in 1981 with the acquisition of Sandals Montego Bay, the flagship property of what is today, one of the world’s most recognizable and loved brands. Innovations from the swim-up pool bar, gourmet à la carte dining, butler service and so much more, changed all-inclusive vacationing forever.

Life & legacy

The future of sandals

Looking Forward

As Sandals Resorts moves into its next great chapter, vacationers can expect more innovation, more luxury, more quality inclusions and more Caribbean destinations to get to know and love. Including Curaçao, located in the Southern Caribbean, which welcomes its first Sandals Resort this April. Motivated by a deep respect for the diverse beauty and people of the Caribbean and a passion and promise to consistently deliver more to those lucky enough to visit, this family-owned and operated company is excited for its future and invites you to be part of it.

“To our guests, who for decades have made Sandals Resorts part of their love story, we thank you. To those visiting for the first time, we can’t wait to welcome you. And to all, we promise, the best is yet to come.”

Adam Stewart

executive chairman, sandals resorts

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Four Decades of Love,Luxury & Looking Forward

A Look Back

Gordon “Butch” Stewart’s Big Idea

1981

Sandals Montego Bay Opens

1984

sandals invents the signature swim-up pool bar

1985

Sandals carlyle opens

1986

Sandals Royal Caribbean opens

1987

Upgraded comfort

1988

Sandals Negril opens

1989

White-glove service with gourmet meals

1989

Sandals ocho rios opens

1991

Sandals grande antigua opens

1991

Sandals Dunn’s river opens

1991

First rondovals

1991

Stay at One, Play at Six Resorts in Jamaica

1992

Sandals adds a golf course

1992

New Loft suites created

1993

Introducing the ultra all-inclusive vacation

1993

Sandals regency la toc opens

1993

Plunge pools added to suites

1993

Island-hopping is introduced

1994

Sandals halcyon beach opens

1994

First over-the-water restaurant

1994

Named World’s leading all-inclusive and top Caribbean hotel group

1995

A new ambassador for sandals

1996

Sandals royal Bahamian & offshore island opens

1996

First pub opens

1996

First Teppanyaki Restaurant

1997

Beaches Negril Opens

1997

Beaches Turks & Caicos Opens

1997

First Café de Paris

1998

Green Globe Distinction

1999

Pirates Island Waterpark Opens at Beaches Turks & Caicos

1999

Sandals Select Loyalty Program Launched

Four Decades of Love,
Luxury & Looking Forward

Sandals
Montego Bay Opens

sandals invents the
signature swim-up pool
bar

Sandals
carlyle opens

Sandals
Royal Caribbean opens

Sesame Street^® Partnership Announced

Red Lane^® Spa

Beringer^® Wines Debuts

Introducing The Luxury Included^® Vacation

Sandals Partners with Appleton Estate^® Jamaica